Biography
Hello, my name is Sandamalie Hettiarachchy. I embarked on my PhD journey at Trinity Business School in September 2023. I was honoured to receive the Trinity Research Doctorate Award in the year 2023/24 which marked a significant milestone in my academic career. I completed my Master of Business Administration at the University of Colombo, Sri Lanka, and my Bachelor’s Degree in Marketing Management at the University of Sri Jayewardenepura, Sri Lanka. I also have professional qualifications in management accounting (CIMA, UK) and marketing (SLIM, Sri Lanka). I have gained practical experience by working in the corporate sector for nearly two years. My passion for teaching led me to transition into academia, where I began my teaching career as a Lecturer at the University of Peradeniya, Sri Lanka, where I served for over six years till 2023. Joining academia sparked a strong interest in me to pursue a Doctorate from a globally recognized university. I have been fortunate to continue teaching at the Trinity Business school. I also work as a part-time CV reviewer at Trinity Careers, where I nurture my love for working with students. Currently, my research focuses on the disruptive impact of Artificial Intelligence on Marketing Management practices with a broader organizational perspective. I have published several papers in conferences and journals in the area of Marketing and am excited to continue exploring innovative research, teaching, and networking opportunities throughout my PhD journey.